Resolution White Papers
Download our latest white papers to give your marketing team a competitive edge.
Search marketing is changing. And changing fast. Is your organization ready to capitalize on the coming changes to search, or instead might you be caught flat-footed and outmaneuvered by your competitors? As a leading digital marketing agency, Resolution Media commissioned Forrester Consulting to produce this new white paper, “The Future of Search Marketing,” providing you with critical insights into the current search landscape and the coming changes for which you’ll need to prepare your organization.
Social Media Insights (Part 3)
Facebook usage is exploding, as is Facebook advertising. The white paper “Men Are Cheap – Efficient Gender Targeting in Facebook”, co-authored by Resolution Media and Kenshoo Social, answers important questions about how women and men engage differently with ads on Facebook. Read the white paper and learn which gender uses Facebook more, which clicks on more Facebook ads, which sees higher repetition of the same ad, which costs less to target, and which delivers greater unique audience exposure.
Social Media Insights (Part 2)
Social media has quickly become one of the preferred channels for brand and consumer interaction. This is true now on a global basis. Facebook is more than just a U.S. platform. It’s a global phenomenon. Resolution Media’s white paper, “Global Social Media Insights,” provides you with a roadmap for approaching and managing your Facebook marketing in alignment with the Facebook advertising environment in various countries around the world.
Social Media Insights (Part 1)
The white paper “Metrics That Matter – Introducing Exposure Rate, a New Facebook Advertising KPI,“ co-authored by Resolution Media and Kenshoo Social, introduces a new Key Performance Indicator (KPI) to help marketers better understand the quality of ad exposure in relation to brand engagement and the impact on measurable business results. Download this white paper today to uncover the findings that will help you get more out of your Facebook marketing efforts!
Mobile searches have increased in volume by 5X over the past two years. Clearly, it’s important for marketers to understand how to optimize content for mobile search. The white paper “Google Mobile Search – Ranking Factors for Better Mobile SEO” provides you with a roadmap to optimize your content in alignment with what matters most in mobile search today. Download this white paper to access the findings that will help you optimize your content and rank higher in the mobile search results!