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The Resolution Media course for Content Marketing is critical for anyone involved in the development, creation or review of online content and content strategies. With ongoing Google updates such as Panda and Penguin  now present in the market that makes such training even more critical.

Our course covers the latest techniques, messaging and conversion thinking as well as search engine updates and strategies required to make the most of these.  We also look at useful online tools and provide guidelines and checklists to help you develop logical and powerful content that will engage and convert your users.

Key topics covered include:

  • Key search engine concepts and how they apply to content
  • Content strategy and how to position content within your organisation
  • Content strategy development
  • Tools to gauge interest and demand for topics
  • How to increase click through rates
  • How to make your website more relevant
  • How to identify the best keywords
  • How to analyse and edit your content
  • Key on-page elements you need to know and how to optimise them
  • How to include and optimise on-site engagement objects, including video and images
  • How users consume content – tips and tricks
  • Linking within your site and externally
  • Ongoing IA development for new content
  • The impact of duplicated content and how to manage this
  • Checklists for daily use

Why you should attend:

  • Help you differentiate your content strategy from the masses
  • Help you maximise search engine opportunities
  • Help you understand and avoid any penalties and the resulting traffic loss

Course Fees

The fee for the half-day course is A$495.  Excludes GST.  It includes the course, a course manual and refreshments.

Training Dates

Sydney

  • 22 October 2014
  • 12 March 2015

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