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Website cost

POV

How much should a website cost?

Background The growth in smartphone usage has supported increased Website Design investment over the past five years. Not only has the smartphone usage boosted web traffic, but it has also forced businesses to have mobile-ready websites. The Web Design Services…

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Audience

POV

Who is your audience?

Data, data, data. As media buyers, we continue to hear about data and how we should be using it. We have seen the industry develop from simple page tags to complex analytics integrations and more. However, a lot of these…

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White Papers See All

Google Mobile Search – Ranking Factors for Better Mobile SEO

Our research in the white paper differs from much of what has been written about mobile search to date, in that our research is based on empirical evidence as opposed to mere opinion.

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Measure the Facebook Metrics That Matter!

Read about interaction with Facebook Marketplace Ads across various ad types and targeting criteria, examining the relationships among paid, earned and owned media.

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Global Social Media Insights

Social media has quickly become one of the preferred channels for brand and consumer interaction. This is true now on a global basis. Facebook is more than just a U.S. platform, it's global.

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Men Are Cheap – Efficient Gender Targeting in Facebook

It's critical for advertisers to understand which gender uses Facebook more, which clicks on more Facebook ads, and which delivers greater unique audience exposure.

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