Background The growth in smartphone usage has supported increased Website Design investment over the past five years. Not only has the smartphone usage boosted web traffic, but it has also forced businesses to have mobile-ready websites. The Web Design Services…
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Background Since its inception, Pinterest has largely been used as a discovery tool for everything from home décor to high fashion. It features multiple ways of helping users discover new content, such as by recommending similar boards after an item…
Data, data, data. As media buyers, we continue to hear about data and how we should be using it. We have seen the industry develop from simple page tags to complex analytics integrations and more. However, a lot of these…
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Google Mobile Search – Ranking Factors for Better Mobile SEO
Our research in the white paper differs from much of what has been written about mobile search to date, in that our research is based on empirical evidence as opposed to mere opinion.
Measure the Facebook Metrics That Matter!
Read about interaction with Facebook Marketplace Ads across various ad types and targeting criteria, examining the relationships among paid, earned and owned media.
Global Social Media Insights
Social media has quickly become one of the preferred channels for brand and consumer interaction. This is true now on a global basis. Facebook is more than just a U.S. platform, it's global.
Men Are Cheap – Efficient Gender Targeting in Facebook
It's critical for advertisers to understand which gender uses Facebook more, which clicks on more Facebook ads, and which delivers greater unique audience exposure.