Omnicom Media Group Strengthens Search Capability with Bruce Clay Australasia Acquisition
Joins Resolution Media Australia Global Search Network
Sydney, 1st July, 2013 – Omnicom Media Group today announced the acquisition of market leading, search engine optimization (SEO) company Bruce Clay Australasia, which joins the Group’s Resolution global search network. The coming together of the two entities will create a holistic, search and digital marketing business with over 70 employees servicing Omnicom Media Group Australia and existing Bruce Clay Australia clients.
Des Odell, co-founder of Bruce Clay Australasia and now Joint CEO of Resolution Australia said “Clients want a fully integrated search service coupled with the content, social, mobile, usability, conversion and analytics solutions, needed to deliver high return search strategies. Aligning with Omnicom Media Group made perfect sense to us as we work with them already on shared clients and believe that the time is right in this market for Resolution Media Australia to shine. The combination of smart people, depth of search expertise, world class tool-set and shared belief is something that we think will be very special for clients and all the employees under the new combined Resolution Media Australia offering.”
Leigh Terry, CEO of Omnicom Media Group, Australia and New Zealand commented, “I’ve had the pleasure of watching Des and Jeremy (co-founder) from afar over the last few years and believe they have built a phenomenal business that is second to none in the SEO space. Combining Resolution Media Australia’s expertise with Bruce Clay Australia’s achievements is not only exciting from a shared service ethic and cultural alignment perspective but it also complements the overall philosophy of our organization. I am truly excited at the power of the potential of this supercharged Resolution. This will be a flagship operation for us globally and we look forward to welcoming Des and Jeremy and their whole team into the wider Omnicom Media Group family.”
Jeremy Bolt, co-founder of Bruce Clay Australasia and now Joint CEO of Resolution Australia, commented, “We believe there is an opportunity to create the leading search brand in Australia and leverage our joint know-how into providing a gamut of services that clients require, ensuring they maximise their return on investment across all digital channels”.
Omnicom Media Group, Asia Pacific completed the consolidation of its search brands under Resolution Media Australia in the region in 2012. The move unified all search operations running under OMD, PHD and the flagship search arm FLOW under the single Resolution Media Australia brand and created a leading global search marketing and optimization platform to effectively leverage scale, data and knowledge on behalf of clients.
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About Omnicom Media Group
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.
About Resolution Media Australia
Resolution Media Australia, an Omnicom Media Group company, is one of the largest search agencies in the world. The company manages more than $1.2B in media investments, with more than 600 specialists in 60+ offices worldwide. Resolution’s international network delivers digitally-integrated, full-service solutions in the areas of search, social, local, mobile, behavioral and content marketing.
Resolution leverages the power of technology, data and the agility of real-time media marketplaces to target empowered consumers today and as they change tomorrow. Resolution helps brands better understand consumer behaviors, interests and intent, and turn these insights into smart, ROI producing actions that keep them in front of empowered consumers across media, content and devices quickly and consistently. For more information, please visit ResolutionMedia.com.
About Bruce Clay Australasia
Bruce Clay Australasia is the leading provider of Digital Marketing services with an emphasis on SEO (search engine optimisation) in Australia, providing clients with a full range of services, tools and training since 2006.