Website cost

POV

How much should a website cost?

Background The growth in smartphone usage has supported increased Website Design investment over the past five years. Not only has the smartphone usage boosted web traffic, but it has also forced businesses to have mobile-ready websites. The Web Design Services…

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Audience

POV

Who is your audience?

Data, data, data. As media buyers, we continue to hear about data and how we should be using it. We have seen the industry develop from simple page tags to complex analytics integrations and more. However, a lot of these…

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Google Brain Rank

POV

What Google’s New RankBrain Means for SEO

Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…

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Category: SEO
Emoji

POV

Emojis, should brands get involved?

You aren’t still using LOL in your text messages are you? OMG you are behind the times!   Hang on, who uses OMG either!!     We have been shortening words and using acronyms in digital media for years. Small screens…

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