Building a Unified Customer Vision
Big data can cause big trouble. Without a proven process to consolidate data sources and visualise their relationships in a digestible way, insight and action will prove hard.
ClearTarget™ is our suite of global behavioural analysis tools and services developed specifically for the Australian market. It has been built to bring social, paid search, organic search, audience research and ecosystem data together in the one platform.
It utilises the proprietary internet marketing tools of Resolution Media as well as various partner suites not always accessible to clients and other agencies. ClearTarget™ combines both business and online competitor data to generate a view of the online ecosystem around your brand and core products. It then applies a number of proprietary algorithms to deliver key performance metrics and scores across your digital marketing channels. This enables you to understand your traditional competitors, non-traditional competitors as well as media and partnering opportunities.
Actionable Insights through Dynamic Dashboards
Through dynamic dashboarding, our analysts interpret the data with reference to other sources of information to deliver valuable insights and optimal digital marketing strategies. We assess the impact of any tactical changes with ease through the use of performance dials that can be updated at any time to give you clear view on how you are progressing.
Contact us today to learn how we can help you move the dial on your digital marketing.