Website cost

POV

How much should a website cost?

Background The growth in smartphone usage has supported increased Website Design investment over the past five years. Not only has the smartphone usage boosted web traffic, but it has also forced businesses to have mobile-ready websites. The Web Design Services…

Read More
Audience

POV

Who is your audience?

Data, data, data. As media buyers, we continue to hear about data and how we should be using it. We have seen the industry develop from simple page tags to complex analytics integrations and more. However, a lot of these…

Read More
Google Brain Rank

POV

What Google’s New RankBrain Means for SEO

Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…

Read More
Emoji

POV

Emojis, should brands get involved?

You aren’t still using LOL in your text messages are you? OMG you are behind the times!   Hang on, who uses OMG either!!     We have been shortening words and using acronyms in digital media for years. Small screens…

Read More
Profit

POV

A shift towards “profit-driving” marketing

As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…

Read More
Conversion small

POV

Are You Getting The Most Out Of Your Paid Search Campaigns?

Websites are one of the most important assets for any business’s brand experience, and one of the easiest ways to engage with consumers. If you’re employing digital marketing strategies to drive traffic to your website, you would probably agree with…

Read More
Site Quality Small

POV

Is Your Overall Site High Quality?

Google acknowledges they do not decide ranking  on a page-by-page basis In late September, Google John Mueller, Webmaster Trends Analyst at Google, revealed that Google’s quality algorithms work site-wide and not just on the page by page basis. He went…

Read More
1 2 3 5