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Understand how to develop a data-driven digital content strategy with guidelines on writing memorable online content that converts and headlines that get the click. You will be instructed on how to measure the success of your content efforts and learn the best page structure from a SEO perspective.

Key topics covered include:

  • Understand how users consume content
  • Content strategy and development
  • Explore key search engine concepts and there
    to content
  • Key on-page and off-page optimisations
  • Tools to gauge interest for content topics
  • How to analyse and edit your content
  • Linking content on your site and externally
  • Ongoing IA development for new content
  • Implementation checklists for daily use

Course Fees

$395 AUD excluding GST.


  • Light Breakfast & Morning Tea
  • Refreshments
  • Training manuals
  • Practical checklists

Training Dates


  • 28 May 2015