Your Guide to Social Benchmarking
Our Social Trends Report unlocks social advertising insights and best practices based on 20+ clients and more than $37 million in social ad spend.
Case Studies See All
Six-second videos drive customer engagement for Lowe’s, boosting impressions, mentions and shares.
Review extensions increase campaign performance for new Mini Jambox portable audio speaker.
Thought Leadership See All
Social Trends Report – 1st Edition
From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.
The Search Sandbox
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.
The Future of Search Marketing
Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.
Men Are Cheap – Efficient Gender Targeting in Facebook
It's critical for advertisers to understand which gender uses Facebook more, which clicks on more Facebook ads, and which delivers greater unique audience exposure.
What We Think See All
Background Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content. However, over the next year or two, Paid Search will experience a sizeable evolution towards…
Facebook recently unleashed details surrounding a secret emotion manipulation study they ran, and the study has been the cause of recent uproar amongst both the media industry and the American public. However, the social media giant routinely conducts tests on…
Background On April 18, Facebook announced a new targeting cluster specific to the upcoming World Cup, and it is quite a significant move for the Social giant as it looks to boost its reputation as a second-screen companion to TV. …
Background Over the past couple of years, Google has taken steps to remove search query data from being passed along to advertisers and site owners, starting in 2011 with the news that organic search query data would be encrypted for…
Background Google’s Shopping campaigns offer a simplified, retail-centric experience for campaign management over what exists with Product Listing Ads (PLAs). Google recently announced that Shopping campaigns will replace the way PLAs are currently managed within AdWords by late August 2014,…
Background On Feb. 19, 2014, Yahoo unveiled Yahoo Gemini, a new platform for managing mobile and tablet traffic exclusively for Yahoo properties. The platform consolidates two unique ad formats: (1) Mobile/Tablet Search & (2) Native Ads. Mobile/Tablet Search Ads: This…