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More Than Just a Channel

Mobile marketing is one of the largest, most important emerging channels in a brand’s digital marketing mix, and one that requires a unique approach. Targeting and engaging mobile consumers requires diligence and an ongoing commitment, because, like local marketing, mobile impacts all of your marketing channels. It includes and extends search advertising, social advertising, email and more, and mobile consumers who engage with brands typically want or need something quite different than what other digital consumers might seek.

We can help you effectively structure and manage your integrated campaigns to capitalise on the mobile opportunity. We’ll show you how to use mobile to cater to consumer preferences and attributes while developing the custom strategies and internal policies necessary to successfully harness mobile marketing.

A Rapid Growth Digital Marketing Segment

We connect with our mobile devices like no other piece of technology. They go everywhere with us, and we entrust them with our contacts, our calendars, our keepsakes and more. We use them to interact with the brands that matter to us and to seek solutions to our problems.

No wonder Google, Facebook, Twitter and others continue to double down on mobile by releasing new mobile ad types, analytics and functionality on an ongoing basis to better reach and interact with audiences. We can help you stay on top of the latest innovations and tap into the opportunities most likely to win you customers, then keep tabs on those customers across all channels and maximise their lifetime value.

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