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Google-Authorship

POV

What Does the End of Authorship Mean For Your Brand?

Background For the past three years, Google has encouraged brands and website content creators to identify their work via the Google Authorship program. Google rewarded participation by offering Authorship participants ways to differentiate themselves among search engine results pages (SERPs),…

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IceBucket-Web (1)

POV

The Virality Behind the #IceBucketChallenge

Background Since the beginning of July 2014, the ALS Ice Bucket Challenge has taken over social media feeds around the country and globe, raising millions of dollars in funds and massive awareness for the disease. Several million users have posted…

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Custom-Audiences

POV

Who Are These Searchers? Audience Targeting in Paid Search

Background Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content.  However, over the next year or two, Paid Search will experience a sizeable evolution towards…

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White Papers See All

Social Trends Report – 1st Edition

From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.

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The Search Sandbox

Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.

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The Future of Search Marketing

Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.

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Men Are Cheap – Efficient Gender Targeting in Facebook

It's critical for advertisers to understand which gender uses Facebook more, which clicks on more Facebook ads, and which delivers greater unique audience exposure.

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