POV

What Does the End of Authorship Mean For Your Brand?

Background For the past three years, Google has encouraged brands and website content creators to identify their work via the Google Authorship program. Google rewarded participation by offering Authorship participants ways to differentiate themselves among search engine results pages (SERPs),…

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POV

The Virality Behind the #IceBucketChallenge

Background Since the beginning of July 2014, the ALS Ice Bucket Challenge has taken over social media feeds around the country and globe, raising millions of dollars in funds and massive awareness for the disease. Several million users have posted…

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Blog

Yahoo Gemini – Combining Mobile & Native Advertising

Background On Feb. 19, 2014, Yahoo unveiled Yahoo Gemini, a new platform for managing mobile and tablet traffic exclusively for Yahoo properties. The platform consolidates two unique ad formats: (1) Mobile/Tablet Search & (2) Native Ads. Mobile/Tablet Search Ads: This ad…

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