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How to Use Keyword Value to Evaluate the ROI of SEO Programs

The mechanics of organic search are complicated enough for search marketers to explain, without having to explain the benefits to a novice. Yet a constant challenge for search marketers is justifying the need for continued investments in the practice, in…

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5 Myths About SEO

While most companies understand that they must invest in Search Engine Optimization (SEO) in order to drive traffic to their website, many underestimate the full value of the practice. We often see brands investing in paid search, paid social and…

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6 Key Takeaways from SMX London 2017

SMX London 2017, Europe’s largest search conference, took place a few weeks ago and revealed all the latest developments in the world of Search, as well as how webmasters and marketers can embrace them. A major focus this year was mobile,…

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How Rich Snippets Can Give You the Upper Hand

Search engines are constantly seeking new ways to improve the user experience. They want to make it easier for all of us to find exactly what they are looking for. Enter ‘Rich Snippets’ or structured data. This update, introduced in 2009, includes…

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4 Tips to Make the Most Out of Google Analytics

“There are a number of things I can see on my website. Traffic from different channels (like paid search, social etc.). Devices my visitors are using. The pages that have the greatest engagement. But what more can I do with…

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Key Takeaways from Targeting Tomorrow 2016

At this year’s Targeting Tomorrow, our annual thought-leadership conference, we explored the implications of living and operating in a post-digital world. Here, we cover the four key takeaways from the event. “DIGITAL, AS A SPECIALISM, IS OBSOLETE” Our industry is…

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