POV

The Inevitable Monetization of WhatsApp

BACKGROUND To the discontent of many, WhatsApp just announced that it will share user information with its parent company, Facebook. The messaging service claims they’re implementing these changes so that they can “explore ways for you to communicate with businesses…

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Instagram’s Stories

Background: It’s been a few weeks now since Instagram launched ‘Stories’, a feature that allows its users to stitch together photos and videos that then appear at the top of their followers’ feeds. The platform’s CEO, Kevin Systrom, has made…

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POV

Who’s afraid of the Ad Blocker?

We talked to Haroon Syed, Director of Digital Data Solutions at Annalect MENA (Omnicom Media Group’s analytics arm), about whether online ad blocking is a threat to the digital advertising industry.  Background: One of the many challenges marketers face today…

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POV

SMO for SEO

Search engine optimization (SEO) is not an exact science. It is about tuning a company’s digital media practice to ‘best practice’, in order to raise the value and performance of its organic listings. SMO, or social media optimization, lends a…

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POV

Snapchat Launches New Discover Feature

Background: Snapchat launched a new service this week, called Discover. It will allow users to see photos, videos, and articles from publications and networks like National Geographic, People magazine, Comedy Central, The Food Network, and ESPN. Basically, the new feature…

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POV

While you were away: Twitter rolls out recap feature

Background: In November 2014, at its first ever Analyst Day event, Twitter announced a host of new features it would be introducing. Focusing on product innovation, the company promised everything from improved private messaging to real-time video editing, with the…

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POV

Can Apple Pay change the way consumers buy?

Background: Last week, the world waited with baited breath for the most anticipated tech news in 2014 – the release of the new iPhone. Aside from the technical glitches during broadcast of the keynote speech, three new major products were unveiled. The majority…

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