Digital marketing today involves a key integration of online and offline strategies. For example, hashtags are invading television commercials and shows, while brands are dropping big dollars on Twitter to target audiences of the TV shows they sponsor. Twitter’s TV integration represents just one example of digital channels intersecting with marketing in the offline world. Online/offline marketing intersections have long been the norm, and we can help you proactively and strategically embrace the opportunity they present to deliver a unified message to the consumers most likely to become your best customers.
Most consumers interact with online and offline media interchangeably, and once your best audiences are identified, we can also help you connect with these consumers wherever they go. With the right program, you can connect with your target audiences across devices (mobile, tablet, PC, TV, radio, etc.), and we can help you leverage digital media to capture demand generated offline and turn that demand into conversions.