ROI

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How to Use Keyword Value to Evaluate the ROI of SEO

The mechanics of organic search can be hard for search marketers to explain to marketers but what’s really crucial for them to understand are the benefits. The myths about the practice need to be debunked. Otherwise, the relationship between the…

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Category: SEO

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5 Myths About SEO

While most companies understand that they must invest in Search Engine Optimization (SEO) in order to drive traffic to their website, many underestimate the full value of the practice. We often see brands investing in paid search, paid social and…

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Category: SEO

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6 Key Takeaways from SMX London 2017

SMX London 2017, Europe’s largest search conference, took place a few weeks ago and revealed all the latest developments in the world of Search, as well as how webmasters and marketers can embrace them. A major focus this year was mobile,…

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Category: SEO

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How Rich Snippets Can Give You the Upper Hand

Search engines are constantly seeking new ways to improve the user experience. They want to make it easier for all of us to find exactly what they are looking for. Enter ‘Rich Snippets’ or structured data. This update, introduced in 2009, includes…

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