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How Rich Snippets Can Give You the Upper Hand

Search engines are constantly seeking new ways to improve the user experience. They want to make it easier for all of us to find exactly what they are looking for. Enter ‘Rich Snippets’ or structured data. This update, introduced in 2009, includes…

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Key Takeaways from Targeting Tomorrow 2016

At this year’s Targeting Tomorrow, our annual thought-leadership conference, we explored the implications of living and operating in a post-digital world. Here, we cover the four key takeaways from the event. “DIGITAL, AS A SPECIALISM, IS OBSOLETE” Our industry is…

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Keyword Planner has got Search Marketers on their Toes: PART 2

Last week, we went over how two major alterations have affected the way marketers approach search, specifically how keyword search volumes have been compromised. It appears that Keyword Planner’s aggregation of alterations of similar words and phrases to give a…

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Category: SEO

Blog

Keeping Up With All the Updates: September

Users and brand managers rejoice! Twitter users no longer have to worry about mentions and media adding to their character limit, since the social giant rolled out the update last week. In other social news, here’s what happened during the…

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