Consumer-Initiated Advertising

When consumers submit keywords into a Search box via Google, Yahoo!, MSN, or even YouTube, they are exposed to advertisements related to their Query. This is Consumer-Initiated Advertising — advertising that is consumed proactively and triggered by a Query.

Consumer-Initiated Advertising does not include advertising that is displayed linearly or passively unless it is related to a Query. Examples of non-Consumer-Initiated Advertising include traditional television spots or radio commercials and outdoor billboards.

Consumer-Initiated Advertising has experienced rapid growth because it puts the consumer in control. It also offers the most relevant and efficient advertising opportunities. By targeting consumers based on their Query, marketers have the ability to craft customized messages based on the perceived intent of the consumer.

Resolution Media’s Consumer-Initiated Advertising services target your audience at the Point-of-Search with relevant, non-interruptive Search Advertising and after the initial Search through retargeting and CRM-based Post-Search Advertising.

Congratulations, You’ve Found Resolution Media.