Post-Search Content

Drive Your Audience to Action

When people interact with your brand online and there are barriers or distractions to what they are looking for, they will not take action. Post-Search Content drives your audience to action through Web site Enhancement and Merchandise Planning.

Resolution Media analyzes consumer activity following engagement with a brand and provides recommendations to increase the overall performance of the marketing program. For example, we monitor post-click activity to our clients’ Web sites following Search Queries and track consumer click-paths to determine the value of that visit and identify opportunities to further monetize inbound traffic. We also look at ways to adjust various elements of landing pages to generate deeper consumer engagement and conversion.

Additionally, Resolution Media consults on the selection and implementation of various Web analytics tools to ensure vital engagement metrics are available. We create customized reports to highlight current Web site activity and identify areas for improvement. Some of the key performance indicators (KPI’s) we isolate and analyze include:

Unique and Repeat Visitors
Page Views
Time Spent on Site
Inbound Referral IDs
On-Site Search Logs
Engagement Actions
- Bookmarks
- Registrations
- Downloads
- Video Plays
Conversion Latency

Resolution Media also works with marketers to quantify the impact of Query Marketing^sm on retail demand and conversion activity. Based on a comScore study, 63% of all purchases related to an online Query take place offline. Through tools such as unique 800 numbers, Resolution Media provides tracking solutions and analysis to comprehensively measure Search Marketing investment and identify areas for optimization.

Based on our Query Marketing Blueprint^sm, the Resolution Media team creates and executes test scenarios to determine the optimal composition of landing pages or other points of entry to brand engagement. Additionally, we assess and optimize subsequent content that the consumer navigates throughout the process of obtaining information and interacting with the brand. Post-Search Content can take many forms but often address some or all of the following elements:

Landing Pages
Content Layout
Navigation
Registration Path
Calls-to-Action
Product/Service Merchandising
Promotional Opportunities
Shopping Cart Path
Offline Conversions

Congratulations, You’ve Found Resolution Media.