Get local. Really local. Hyper local.
For businesses such as hotels, restaurants and auto dealers, local search can drive a significant portion of your revenue. It isn’t that you should be visible locally, but rather you MUST have a strong local presence online. People are searching at home and from the office, and also while on the go, in their cars, and even in-store.
Resolution Media manages your Pay-Per-Click Advertising (PPC) campaigns holistically, ensuring that you are covered locally, as well as regionally and nationally. And we integrate your Local Search Engine Marketing campaigns with local SEO, display, mobile, social, etc., ensuring that every marketing vehicle is compounding the results of the others.
Our approach to Local Search Engine Marketing is fresh and effective:
With a foundation rooted in Behavioral Analysis, Resolution leverages deep customer insights to understand your targeted audience segments at a level that drives connection, engagement and action. The bottom line is that we help you understand your customers more deeply than ever before. Learn more about ClearTarget™, our behavioral analysis methodology.
Utilizing the Full Local Search Toolbox
We leverage every available local search engine marketing option available, including geo-targeting, local extensions, click-to-call, hyper local ads and geo-modifiers in broader campaigns. We extend your campaign beyond the search engines and to the local directories and information database services, as well.
Localizing to Maximize ROI
With local, it’s important to not only do local marketing, but to also localize your marketing. Concatenation of state, city or town names can help you scale your campaigns, but to truly maximize ROI we collaborate with you in delivering localized marketing to your priority markets, differentiating you from the crowd and taking your local results to the next level.
Our local paid search engine marketing services include:
- Customer Insights
- Competitive Analysis
- Local Strategy
- Keyword Research
- Bid Optimization
- Ad Extensions Implementation
- Local Directories
- Ad Creative Development
- Ad Creative Testing
- Landing Page Testing
- Analytics & Analysis