ClearTarget™ ClearTarget™

ClearTarget™ Methodology

ClearTarget Diagram

EVERYTHING STARTS WITH A DEEP UNDERSTANDING OF YOUR CONSUMER

Developing a digital strategy can be a challenge for any organization. Different data sets can lead to conflicting insights, behavior and engagement per medium can make it difficult to align messaging, and understanding correlations is near impossible if everything doesn’t funnel up to one common point.

CLEARTARGET™ DEFINES YOUR DIGITAL TARGET AUDIENCE

Resolution Media has developed a proprietary digital behavior analysis methodology, which defines digital customers, called ClearTarget™. We leverage keyword data to deliver the first truly digital behavior analysis that allows marketers to better understand and better message to their audience.

It starts with data. Digital measurement and research services like comScore, Hitwise, Quantcast and Google AdPlanner are married with search intelligence from Google, Yahoo! and Bing and web analytics data to present a comprehensive picture of the digital users who use your site.

Our analysts model and interpret this data, to define your digital target audience, or ClearTarget™.

By researching and defining your target audience segments, we gain deep insight into technographic, psychographic and demographic data points which build a picture of the true customer journey. We are also able to identify who your true online competitors are, what audiences are performing best for you today and why, and any critical geographies.

This clear understanding of your digital audience personas allows us to create optimal channel and account plans. With comprehensive data and analysis come insights into who your target should be and how you should message to them.

REACH THE RIGHT CUSTOMER, AT THE RIGHT TIME, WITH THE RIGHT MESSAGE

Using ClearTarget™ as the foundation of your digital strategy enables you to reach customers and effectively capture them throughout the funnel. Ultimately, we can be smarter with your marketing dollars to deliver on the overall goal – drive more conversion volume, more efficiently.