Your Guide to Social Benchmarking
Our Social Trends Report unlocks social advertising insights and best practices based on 20+ clients and more than $37 million in social ad spend.
Case Studies See All
Six-second videos drive customer engagement for Lowe’s, boosting impressions, mentions and shares.
Review extensions increase campaign performance for new Mini Jambox portable audio speaker.
Thought Leadership See All
StoryConnect@Omnicom SXSW Report
StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.
Social Trends Report – 1st Edition
From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.
The Search Sandbox
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.
The Future of Search Marketing
Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.
What We Think See All
Background Google recently announced its much anticipated Customer Match — which enables marketers to sync customer email data with signed-in Google users and to target those customers in Google search, YouTube and Gmail ads — will be rolled out for…
Executive Summary Facebook announced Brand Awareness Optimized (BAO) campaigns on September 28, 2015. It provides advertisers with a new way to bid when the goal of a campaign is increased brand awareness. Similar to a reach-optimized buy, Facebook is billing…
Background In order to bring more uniformity to their advertising platform, Google has been working on migrating their YouTube TrueView campaigns into the regular AdWords interface. The objective behind this move is to allow advertisers the ability to build and…
Twitter See All
Google recently announced its much anticipated Customer Match - find out what this will mean for marketers: http://t.co/VoFGeJXTri