Your Guide to Social Benchmarking
Our Social Trends Report unlocks social advertising insights and best practices based on 20+ clients and more than $37 million in social ad spend.
Case Studies See All
Six-second videos drive customer engagement for Lowe’s, boosting impressions, mentions and shares.
Review extensions increase campaign performance for new Mini Jambox portable audio speaker.
Thought Leadership See All
StoryConnect@Omnicom SXSW Report
StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.
Social Trends Report – 1st Edition
From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.
The Search Sandbox
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.
The Future of Search Marketing
Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.
What We Think See All
Background In order to bring more uniformity to their advertising platform, Google has been working on migrating their YouTube TrueView campaigns into the regular AdWords interface. The objective behind this move is to allow advertisers the ability to build and…
Background During the third week of July, Google confirmed that they were rolling out the 30th Panda refresh, which has been dubbed Panda 4.2. This particular update comes nearly 10 months after the last refresh to Panda which was due…
On August 10, Google announced a new holding company called Alphabet that will separate its wide range of entities extending beyond search and allowing them to operate as independent units. Google Inc. is the largest of these new companies, as…