Your Guide to Social Benchmarking
Our Social Trends Report unlocks social advertising insights and best practices based on 20+ clients and more than $37 million in social ad spend.
Case Studies See All
Six-second videos drive customer engagement for Lowe’s, boosting impressions, mentions and shares.
Review extensions increase campaign performance for new Mini Jambox portable audio speaker.
Thought Leadership See All
Social Trends Report – 1st Edition
From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.
The Search Sandbox
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.
The Future of Search Marketing
Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.
Men Are Cheap – Efficient Gender Targeting in Facebook
It's critical for advertisers to understand which gender uses Facebook more, which clicks on more Facebook ads, and which delivers greater unique audience exposure.
What We Think See All
Background Always striving to provide searchers with the best content, Google released the Penguin algorithm change in 2012 to address an important ranking factor – link profiles. Penguin has since seen multiple updates and refreshes, the latest being 3.0 released…
Background We’ve heard it before, but for Search, 2015 is shaping up to truly be the “Year of Mobile.” A series of updates from Google this fall emphasize the search giant’s focus on providing mobile-friendly experiences, aligning itself with the…
Background With Black Friday and Cyber Monday fast approaching, smart marketers will be moving beyond the click and the keyword, and will make the customer the focus of their media activation strategies. Real-time, consumer-centric channels like Search and Social play…
Twitter See All
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