Your Guide to Social Benchmarking
Our Social Trends Report unlocks social advertising insights and best practices based on 20+ clients and more than $37 million in social ad spend.
Case Studies See All
Six-second videos drive customer engagement for Lowe’s, boosting impressions, mentions and shares.
Review extensions increase campaign performance for new Mini Jambox portable audio speaker.
Thought Leadership See All
StoryConnect@Omnicom SXSW Report
StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.
Social Trends Report – 1st Edition
From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.
The Search Sandbox
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.
The Future of Search Marketing
Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.
What We Think See All
Background Beginning January 1st, 2016, AOL will begin serving Bing Search results to all AOL search queries, ending AOL’s previous partnership with Google. What It Means For Search Although AOL only accounts for 1.2% of online search queries, the partnership…
Background Recently, Pinterest announced their new suite of ad solutions, which map client’s business goals to the steps Pinners take to plan their futures. With this launch, more targeting, richer ad units and biddable buying models will be released for…
Executive Summary Facebook announced changes to Cost-Per-Click (CPC) bidding on July 8, 2015. Advertisers using the CPC bid model on Facebook have historically paid for every click on an ad, including likes, comments, shares, clicks to a website and so…
Twitter See All
Facebook has introduced Cost-Per-View bidding. Find out what that means for advertisers. http://t.co/n9YBaY6JAc