Category: Analytics

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Google Performance Summit – Ads & Analytics Keynote

Executive Summary At their recent Performance Summit, Google announced some key updates. Most notably: AdWords and search results redesign: updating this to be a more consistent experience across devices with better performance insights. Maps and local search: providing new ad…

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Adobe’s Annual Summit Recap

Background Adobe hosted its annual summit in Las Vegas at the end of Q1, highlighting new capabilities within its Marketing Cloud and introducing the Adobe Marketing Cloud Device Co-op. At its core, the Adobe Marketing Cloud (AMC) gives enterprises a…

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Google Launches Analytics 360 Suite

Background Google recently announced the release of its Analytics 360 Suite, a consolidation of six products targeted at making large-scale digital marketing analysis and activation easier – particularly on the Google stack – for enterprise advertisers. While some of the…

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Google Removes Query Data for Paid Ads

Background Over the past couple of years, Google has taken steps to remove search query data from being passed along to advertisers and site owners, starting in 2011 with the news that organic search query data would be encrypted for…

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