Category: Audience Insights

Adobe Annual Summit

POV

Adobe’s Annual Summit Recap

Background Adobe hosted its annual summit in Las Vegas at the end of Q1, highlighting new capabilities within its Marketing Cloud and introducing the Adobe Marketing Cloud Device Co-op. At its core, the Adobe Marketing Cloud (AMC) gives enterprises a…

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Paid Search Audience Targeting

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Who Are These Searchers? Audience Targeting in Paid Search

Background Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content.  However, over the next year or two, Paid Search will experience a sizeable evolution towards…

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