Category: Bing

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What to Consider When Forming a Paid Search Competitor Strategy

Competitor keywords present unique opportunities that regular brand and non-brand keywords do not.  However, they can come with headaches or can wind up being inefficient if not employed correctly. We’ll explore what’s worth considering when determining a competitor spend approach…

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POV

Bing Will Power AOL Search Ads

Background Beginning January 1st, 2016, AOL will begin serving Bing Search results to all AOL search queries, ending AOL’s previous partnership with Google. What It Means For Search Although AOL only accounts for 1.2% of online search queries, the partnership…

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