Category: Google

Blog

Google Rolls Back Longer Search Result Snippets

In December 2017, Google officially increased the length of search result snippets from around 160 characters to a maximum of 320 characters. Five months later, Google reverted to shorter descriptions as confirmed by Google’s Public Liaison of Search Danny Sullivan…

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Google CEO Lays Out Tech Roadmap at I/O 2018

The annual Google I/O conference, which brings together developers from all over the globe to explore the next generation of technology, kicked off this week in Mountain View, California. It’s apparent that digital is becoming seamlessly integrated into every facet…

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What to Consider When Forming a Paid Search Competitor Strategy

Competitor keywords present unique opportunities that regular brand and non-brand keywords do not.  However, they can come with headaches or can wind up being inefficient if not employed correctly. We’ll explore what’s worth considering when determining a competitor spend approach…

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The Importance of Schema.org

Schema, also called “microdata” or “structured data,” are elements of code that empower site owners to pull in more information about a topic into the search engine results page (SERP). Brands can utilize Schema.org to provide additional information around a…

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POV

Google Expands Its “Universal Cart” with Shopping Actions

Summary Google announced another key step forward in the evolution of their e-commerce offerings with the rollout of Shopping Actions. The update brings merchants’ Google Express products into voice and search results, and also is the new Google “buy” button,…

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POV

Google Announces Core Algorithm Update

Background Google confirmed the long awaited update to their core search ranking algorithm on March 5. As a result, the appearance and ranking of some, but not all, websites in search results will be impacted. Google has said that the…

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POV

Google Introduces Search Console Update

Background Google recently unveiled updates to its Search Console platform, a free collection of tools and resources to help monitor website performance in the Google search index. The move comes as a benefit to marketers, providing deeper insight into Google’s…

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POV

Exploring Google’s New E-commerce Offerings

Background As the battle for e-commerce and e-retailer dominance intensifies among Amazon, Walmart, and other key retailers, Google’s vision for its future in retail is taking shape. Google is making a broad and multifaceted effort to bring together its e-commerce…

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