Category: Google

Google Identity Data on YouTube

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Google Identity Data on YouTube

Background With more than 50% of YouTube videos watched on mobile devices, Google recently announced a plan to make fundamental shifts in how advertisers can both target ads as well as understand their performance on YouTube. At the heart of…

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Google Officially Launches Mobile-First Indexing

Background Google published a blog post confirming what many marketers have long anticipated — its primary index will begin prioritizing mobile content when determining relevance. Google has seen more searches performed on mobile devices than on desktop for over a…

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Google Performance Summit – Ads & Analytics Keynote

Executive Summary At their recent Performance Summit, Google announced some key updates. Most notably: AdWords and search results redesign: updating this to be a more consistent experience across devices with better performance insights. Maps and local search: providing new ad…

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Google Launches Analytics 360 Suite

Background Google recently announced the release of its Analytics 360 Suite, a consolidation of six products targeted at making large-scale digital marketing analysis and activation easier – particularly on the Google stack – for enterprise advertisers. While some of the…

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Google Officially Rolls Out AMP

Background On February 24, 2016, Google officially rolled out AMP (Accelerated Mobile Pages) in its mobile search results, and will favor those results over sites not using the AMP framework moving forward. These mobile pages are Google’s answer to creating…

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Google Removes Right-Rail Ads in Search Results

Background In one of the more fundamental changes to its search advertising inventory, Google has removed text ads showing on the right side of desktop search results globally as of Monday, February 22. Additionally, the number of potential ads showing above…

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Google Announces Rankbrain

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What Google’s New RankBrain Means for SEO

Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…

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TrueView Joins Adwords

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TrueView Moves to the “Core” AdWords Interface

Background In order to bring more uniformity to their advertising platform, Google has been working on migrating their YouTube TrueView campaigns into the regular AdWords interface. The objective behind this move is to allow advertisers the ability to build and…

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Google Rolls Out Latest Refresh to Panda Algorithm Update

Background During the third week of July, Google confirmed that they were rolling out the 30th Panda refresh, which has been dubbed Panda 4.2. This particular update comes nearly 10 months after the last refresh to Panda which was due…

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