Category: Mobile

POV

POV: Google AMP Quality Update

Background Google recently announced that they will enforce quality standards, ensuring the integrity of Accelerated Mobile Pages (AMP). By February 1, 2018, AMP page content must have “close parity between AMP and its canonical page, for pages that wish to…

Read More

POV

Google Officially Launches Mobile-First Indexing

Background Google published a blog post confirming what many marketers have long anticipated — its primary index will begin prioritizing mobile content when determining relevance. Google has seen more searches performed on mobile devices than on desktop for over a…

Read More

POV

Google Officially Rolls Out AMP

Background On February 24, 2016, Google officially rolled out AMP (Accelerated Mobile Pages) in its mobile search results, and will favor those results over sites not using the AMP framework moving forward. These mobile pages are Google’s answer to creating…

Read More

POV

Introducing “Purchases on Google”

Background Google officially announced the launch of Purchases on Google, which is the eagerly-anticipated release of what has been called the “buy button” within Shopping ads. Purchases on Google is simply Google hosting – with the intent of streamlining –…

Read More
Google Mobile Algorithm Update

POV

Google Mobile Algorithm Update

Background Dubbed (again) by many as “The Year of Mobile,” Google has put a greater emphasis on providing mobile-friendly experiences, especially since time spent on smartphones has increased by 394% in the past four years. (Figure 1)   In a rare…

Read More

POV

2014 Google Mobile Usability Updates

Background We’ve heard it before, but for Search, 2015 is shaping up to truly be the “Year of Mobile.” A series of updates from Google this fall emphasize the search giant’s focus on providing mobile-friendly experiences, aligning itself with the…

Read More
Yahoo Gemini

Blog

Yahoo Gemini – Combining Mobile & Native Advertising

Background On Feb. 19, 2014, Yahoo unveiled Yahoo Gemini, a new platform for managing mobile and tablet traffic exclusively for Yahoo properties. The platform consolidates two unique ad formats: (1) Mobile/Tablet Search & (2) Native Ads. Mobile/Tablet Search Ads: This…

Read More