Category: Retail

POV

Exploring Google’s New E-commerce Offerings

Background As the battle for e-commerce and e-retailer dominance intensifies among Amazon, Walmart and other key retailers, Google’s vision for its future in retail is taking shape. Google is making a broad and multifaceted effort to bring together its e-commerce…

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POV

POV: Syncing eCommerce and Product Search to the Customer Journey

Background A recent report showed that 56% of consumers begin with Amazon when searching for products online and in a survey Kenshoo found nearly the same percentage. Several studies show Amazon’s growing influence on search behavior not only for highly-transactional…

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