Category: SEM

Google Identity Data on YouTube

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Google Identity Data on YouTube

Background With more than 50% of YouTube videos watched on mobile devices, Google recently announced a plan to make fundamental shifts in how advertisers can both target ads as well as understand their performance on YouTube. At the heart of…

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The Latest Ecosystem – Search Ads in Apple’s App Store

Overview Apple, an Omnicom Media Group client, recently announced they will be testing ads in their U.S. App Store’s search results. The ads will allow marketers to promote their apps above the “organic,” or unpaid, listings. These app ads will…

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Google Performance Summit – Ads & Analytics Keynote

Executive Summary At their recent Performance Summit, Google announced some key updates. Most notably: AdWords and search results redesign: updating this to be a more consistent experience across devices with better performance insights. Maps and local search: providing new ad…

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Google Removes Right-Rail Ads in Search Results

Background In one of the more fundamental changes to its search advertising inventory, Google has removed text ads showing on the right side of desktop search results globally as of Monday, February 22. Additionally, the number of potential ads showing above…

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TrueView Joins Adwords

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TrueView Moves to the “Core” AdWords Interface

Background In order to bring more uniformity to their advertising platform, Google has been working on migrating their YouTube TrueView campaigns into the regular AdWords interface. The objective behind this move is to allow advertisers the ability to build and…

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Introducing “Purchases on Google”

Background Google officially announced the launch of Purchases on Google, which is the eagerly-anticipated release of what has been called the “buy button” within Shopping ads. Purchases on Google is simply Google hosting – with the intent of streamlining –…

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Bing Will Power AOL Search Ads

Background Beginning January 1st, 2016, AOL will begin serving Bing Search results to all AOL search queries, ending AOL’s previous partnership with Google. What It Means For Search Although AOL only accounts for 1.2% of online search queries, the partnership…

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