Category: SEM

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What to Consider When Forming a Paid Search Competitor Strategy

Competitor keywords present unique opportunities that regular brand and non-brand keywords do not.  However, they can come with headaches or can wind up being inefficient if not employed correctly. We’ll explore what’s worth considering when determining a competitor spend approach…

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POV: Google AMP Quality Update

Background Google recently announced that they will enforce quality standards, ensuring the integrity of Accelerated Mobile Pages (AMP). By February 1, 2018, AMP page content must have “close parity between AMP and its canonical page, for pages that wish to…

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Google Announces Changes to AdWords Daily Budget Caps

Background Last month, Google took another step towards bringing their machine learning and Artificial Intelligence capabilities to the forefront of campaign management in AdWords. The search giant announced that daily campaign budgets are now capable of spending up to twice…

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Google Identity Data on YouTube

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Google Identity Data on YouTube

Background With more than 50% of YouTube videos watched on mobile devices, Google recently announced a plan to make fundamental shifts in how advertisers can both target ads as well as understand their performance on YouTube. At the heart of…

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The Latest Ecosystem – Search Ads in Apple’s App Store

Overview Apple, an Omnicom Media Group client, recently announced they will be testing ads in their U.S. App Store’s search results. The ads will allow marketers to promote their apps above the “organic,” or unpaid, listings. These app ads will…

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Google Performance Summit – Ads & Analytics Keynote

Executive Summary At their recent Performance Summit, Google announced some key updates. Most notably: AdWords and search results redesign: updating this to be a more consistent experience across devices with better performance insights. Maps and local search: providing new ad…

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Google Removes Right-Rail Ads in Search Results

Background In one of the more fundamental changes to its search advertising inventory, Google has removed text ads showing on the right side of desktop search results globally as of Monday, February 22. Additionally, the number of potential ads showing above…

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