Category: SEO

Google Mobile-first Indexing

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Google Officially Launches Mobile-First Indexing

Background Google published a blog post confirming what many marketers have long anticipated — its primary index will begin prioritizing mobile content when determining relevance. Google has seen more searches performed on mobile devices than on desktop for over a…

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Google Performance Summit

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Google Performance Summit – Ads & Analytics Keynote

Executive Summary At their recent Performance Summit, Google announced some key updates. Most notably: AdWords and search results redesign: updating this to be a more consistent experience across devices with better performance insights. Maps and local search: providing new ad…

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Google AMP

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Google Officially Rolls Out AMP

Background On February 24, 2016, Google officially rolled out AMP (Accelerated Mobile Pages) in its mobile search results, and will favor those results over sites not using the AMP framework moving forward. These mobile pages are Google’s answer to creating…

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Google Announces Rankbrain

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What Google’s New RankBrain Means for SEO

Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…

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Google Panda 4.2

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Google Rolls Out Latest Refresh to Panda Algorithm Update

Background During the third week of July, Google confirmed that they were rolling out the 30th Panda refresh, which has been dubbed Panda 4.2. This particular update comes nearly 10 months after the last refresh to Panda which was due…

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Bing-AOL

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Bing Will Power AOL Search Ads

Background Beginning January 1st, 2016, AOL will begin serving Bing Search results to all AOL search queries, ending AOL’s previous partnership with Google. What It Means For Search Although AOL only accounts for 1.2% of online search queries, the partnership…

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Google Mobile Algorithm Update

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Google Mobile Algorithm Update

Background Dubbed (again) by many as “The Year of Mobile,” Google has put a greater emphasis on providing mobile-friendly experiences, especially since time spent on smartphones has increased by 394% in the past four years. (Figure 1)   In a rare…

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Google-Penguin2

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Google’s Penguin Update

Background Always striving to provide searchers with the best content, Google released the Penguin algorithm change in 2012 to address an important ranking factor – link profiles. Penguin has since seen multiple updates and refreshes, the latest being 3.0 released…

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Authorship

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What Does the End of Authorship Mean For Your Brand?

Background For the past three years, Google has encouraged brands and website content creators to identify their work via the Google Authorship program. Google rewarded participation by offering Authorship participants ways to differentiate themselves among search engine results pages (SERPs),…

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Google Local Results Carousel

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Google’s Local Results Carousel

Background Though Google has highlighted results above the local search results — also known as a carousel — since August of 2012, this year they expanded that concept to certain entertainment, travel and hospitality queries like restaurants, bars and hotels….

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