Category: SEO

POV

Google Introduces Search Console Update

Background Google recently unveiled updates to its Search Console platform, a free collection of tools and resources to help monitor website performance in the Google search index. The move comes as a benefit to marketers, providing deeper insight into Google’s…

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POV

Google Announces Longer, More Dynamic Snippets

Background Recently, Google confirmed that they’re not only increasing the character limit for snippets, but also utilizing a more dynamic algorithm for snippets. Google snippets are the written text that accompany organic search results, found underneath each results’ URL on…

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Blog

301 Redirects: Picking Up Where You Left Off

Pages come and go on sites all the time. As SEOs, we know it’s best practice to redirect old URLs to new relevant ones or at the very least find the best experience to send users to. 404 pages are…

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POV

Google Officially Launches Mobile-First Indexing

Background Google published a blog post confirming what many marketers have long anticipated — its primary index will begin prioritizing mobile content when determining relevance. Google has seen more searches performed on mobile devices than on desktop for over a…

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POV

Google Performance Summit – Ads & Analytics Keynote

Executive Summary At their recent Performance Summit, Google announced some key updates. Most notably: AdWords and search results redesign: updating this to be a more consistent experience across devices with better performance insights. Maps and local search: providing new ad…

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POV

Google Officially Rolls Out AMP

Background On February 24, 2016, Google officially rolled out AMP (Accelerated Mobile Pages) in its mobile search results, and will favor those results over sites not using the AMP framework moving forward. These mobile pages are Google’s answer to creating…

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Google Announces Rankbrain

POV

What Google’s New RankBrain Means for SEO

Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…

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POV

Google Rolls Out Latest Refresh to Panda Algorithm Update

Background During the third week of July, Google confirmed that they were rolling out the 30th Panda refresh, which has been dubbed Panda 4.2. This particular update comes nearly 10 months after the last refresh to Panda which was due…

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