Category: Social

Blog

Inside F8 2017: 10 Things Advertisers Should Know

Facebook’s annual developer conference, F8, took place in San Jose this week. It focused on Facebook’s mission to make the world more open and connected and the steps that they’re taking to do so. In his keynote speech, Mark Zuckerberg…

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Examining Early Results from the Snapchat Ads API Beta

Background Snapchat launched the biddable ads API beta of its Snap Ads for a limited number of advertisers on Oct. 1. The creation of an API-based buying mechanism means that Snapchat will now allow third party technology partners to build media…

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What Microsoft’s Acquisition of LinkedIn Means for Marketers

Background Microsoft Corp. announced that it has reached a deal to acquire LinkedIn Corp., the professional social-networking company, for $26.2 billion, as it pushes increased product connectivity. The deal, the largest acquisition ever for Microsoft, is expected to close by…

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POV

Snapchat Goes Biddable (And Why You Should Care)

Background On June 13, Snapchat announced via an article in Adweek that it will begin selling a portion of its ad inventory through a new Snapchat Ads API starting in October 2016. These new Snap Ads are taking the place…

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Facebook Shuts Down Facebook Exchange In Favor of FB Ads API

Executive Summary Facebook has announced that it is shutting down its desktop ad exchange, FBX, on November 1 2016. Advertisers presently using a DSP plus FBX to execute retargeting strategies will need to migrate their campaigns to Facebook’s Dynamic Product…

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POV

Facebook Plans to Shut Down Facebook Exchange

Background Facebook has announced that it is shutting down its ad exchange, Facebook Exchange (FBX), on November 1, 2016. FBX allows advertisers to leverage cookie-based data through a Demand Side Platform (DSP) to reach their audience on Facebook’s desktop ad…

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