Category: Social

snapchat

Blog

Examining Early Results from the Snapchat Ads API Beta

Background Snapchat launched the biddable ads API beta of its Snap Ads for a limited number of advertisers on Oct. 1. The creation of an API-based buying mechanism means that Snapchat will now allow third party technology partners to build media…

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microsoft linkedin

Blog

What Microsoft’s Acquisition of LinkedIn Means for Marketers

Background Microsoft Corp. announced that it has reached a deal to acquire LinkedIn Corp., the professional social-networking company, for $26.2 billion, as it pushes increased product connectivity. The deal, the largest acquisition ever for Microsoft, is expected to close by…

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Snapchat-Biddable-POV

POV

Snapchat Goes Biddable (And Why You Should Care)

Background On June 13, Snapchat announced via an article in Adweek that it will begin selling a portion of its ad inventory through a new Snapchat Ads API starting in October 2016. These new Snap Ads are taking the place…

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Facebook Shuts Down FBX

Blog

Facebook Shuts Down Facebook Exchange In Favor of FB Ads API

Executive Summary Facebook has announced that it is shutting down its desktop ad exchange, FBX, on November 1 2016. Advertisers presently using a DSP plus FBX to execute retargeting strategies will need to migrate their campaigns to Facebook’s Dynamic Product…

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FBX POV

POV

Facebook Plans to Shut Down Facebook Exchange

Background Facebook has announced that it is shutting down its ad exchange, Facebook Exchange (FBX), on November 1, 2016. FBX allows advertisers to leverage cookie-based data through a Demand Side Platform (DSP) to reach their audience on Facebook’s desktop ad…

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F8

POV

Inside F8: 10 Things Advertisers Should Know

Facebook’s annual F8 conference took place this week. It focused on Facebook’s mission to connect the world and all the initiatives that are underway to help them to achieve that goal. In his keynote speech, Mark Zuckerberg shared Facebook’s 5-year…

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wersm-extend-the-reach-of-your-facebook-ads-with-audience-network-657x360

POV

Facebook Demand-Side Platform (DSP) Updates

Summary Facebook is currently revamping its demand-side platform (DSP) for programmatic display buying.  After conducting a long series of tests leveraging Facebook user data to buy advertising (including banners, video, and rich media ads) on the open web, Facebook found…

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Twitter

POV

Twitter Releases Algorithmic Timeline Update

Executive Summary Twitter has introduced an option for users to see the best tweets at the top of their timeline, as opposed to a pure reverse-chronological sort. When this feature is enabled, users accessing their account will see anywhere from…

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