Category: Social

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Facebook Introduces a New Platform for Shows with “Watch”

Background Facebook launched a new ad-supported TV programming experience “Watch,” establishing  premium content or “Shows” through long form and live video. Watch will be available as a tab within the existing platform via mobile, desktop and within TV apps featuring…

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Inside F8 2017: 10 Things Advertisers Should Know

Facebook’s annual developer conference, F8, took place in San Jose this week. It focused on Facebook’s mission to make the world more open and connected and the steps that they’re taking to do so. In his keynote speech, Mark Zuckerberg…

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Examining Early Results from the Snapchat Ads API Beta

Background Snapchat launched the biddable ads API beta of its Snap Ads for a limited number of advertisers on Oct. 1. The creation of an API-based buying mechanism means that Snapchat will now allow third party technology partners to build media…

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What Microsoft’s Acquisition of LinkedIn Means for Marketers

Background Microsoft Corp. announced that it has reached a deal to acquire LinkedIn Corp., the professional social-networking company, for $26.2 billion, as it pushes increased product connectivity. The deal, the largest acquisition ever for Microsoft, is expected to close by…

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Snapchat Goes Biddable (And Why You Should Care)

Background On June 13, Snapchat announced via an article in Adweek that it will begin selling a portion of its ad inventory through a new Snapchat Ads API starting in October 2016. These new Snap Ads are taking the place…

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