Category: Facebook

Facebook Shuts Down FBX

Blog

Facebook Shuts Down Facebook Exchange In Favor of FB Ads API

Executive Summary Facebook has announced that it is shutting down its desktop ad exchange, FBX, on November 1 2016. Advertisers presently using a DSP plus FBX to execute retargeting strategies will need to migrate their campaigns to Facebook’s Dynamic Product…

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FBX POV

POV

Facebook Plans to Shut Down Facebook Exchange

Background Facebook has announced that it is shutting down its ad exchange, Facebook Exchange (FBX), on November 1, 2016. FBX allows advertisers to leverage cookie-based data through a Demand Side Platform (DSP) to reach their audience on Facebook’s desktop ad…

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F8

POV

Inside F8: 10 Things Advertisers Should Know

Facebook’s annual F8 conference took place this week. It focused on Facebook’s mission to connect the world and all the initiatives that are underway to help them to achieve that goal. In his keynote speech, Mark Zuckerberg shared Facebook’s 5-year…

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wersm-extend-the-reach-of-your-facebook-ads-with-audience-network-657x360

POV

Facebook Demand-Side Platform (DSP) Updates

Summary Facebook is currently revamping its demand-side platform (DSP) for programmatic display buying.  After conducting a long series of tests leveraging Facebook user data to buy advertising (including banners, video, and rich media ads) on the open web, Facebook found…

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Facebook Bidding Updates

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Facebook Bidding Updates July 2015

Executive Summary Facebook announced changes to Cost-Per-Click (CPC) bidding on July 8, 2015. Advertisers using the CPC bid model on Facebook have historically paid for every click on an ad, including likes, comments, shares, clicks to a website and so…

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FB-Bidding

POV

Facebook Introduces Cost-Per-View Bidding

Background Facebook introduced Cost-Per-View (CPV) bidding on June 30, 2015. This bidding method gives advertisers a new way to bid when optimizing towards a campaign goal of video views. For the purposes of CPV bidding, Facebook is billing advertisers after…

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Search and Social Integration for the Holidays

POV

Holiday Smarts – Search & Social Integration Opportunities

Background With Black Friday and Cyber Monday fast approaching, smart marketers will be moving beyond the click and the keyword, and will make the customer the focus of their media activation strategies. Real-time, consumer-centric channels like Search and Social play…

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Facebook Atlas

POV

People, Not Cookies: Facebook Launches New Atlas

Background Since Facebook announced its acquisition of Atlas from Microsoft in February 2013, digital advertisers have been scratching their heads, wondering what the social network would do with the ad server and main competitor to Google’s DoubleClick. At a much…

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