Category: Facebook

POV

Facebook Introduces a New Platform for Shows with “Watch”

Background Facebook launched a new ad-supported TV programming experience “Watch,” establishing  premium content or “Shows” through long form and live video. Watch will be available as a tab within the existing platform via mobile, desktop and within TV apps featuring…

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Inside F8 2017: 10 Things Advertisers Should Know

Facebook’s annual developer conference, F8, took place in San Jose this week. It focused on Facebook’s mission to make the world more open and connected and the steps that they’re taking to do so. In his keynote speech, Mark Zuckerberg…

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Facebook Shuts Down Facebook Exchange In Favor of FB Ads API

Executive Summary Facebook has announced that it is shutting down its desktop ad exchange, FBX, on November 1 2016. Advertisers presently using a DSP plus FBX to execute retargeting strategies will need to migrate their campaigns to Facebook’s Dynamic Product…

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Facebook Plans to Shut Down Facebook Exchange

Background Facebook has announced that it is shutting down its ad exchange, Facebook Exchange (FBX), on November 1, 2016. FBX allows advertisers to leverage cookie-based data through a Demand Side Platform (DSP) to reach their audience on Facebook’s desktop ad…

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POV

Inside F8: 10 Things Advertisers Should Know

Facebook’s annual F8 conference took place this week. It focused on Facebook’s mission to connect the world and all the initiatives that are underway to help them to achieve that goal. In his keynote speech, Mark Zuckerberg shared Facebook’s 5-year…

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POV

Facebook Demand-Side Platform (DSP) Updates

Summary Facebook is currently revamping its demand-side platform (DSP) for programmatic display buying.  After conducting a long series of tests leveraging Facebook user data to buy advertising (including banners, video, and rich media ads) on the open web, Facebook found…

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Facebook Bidding Updates July 2015

Executive Summary Facebook announced changes to Cost-Per-Click (CPC) bidding on July 8, 2015. Advertisers using the CPC bid model on Facebook have historically paid for every click on an ad, including likes, comments, shares, clicks to a website and so…

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