Category: Snapchat

POV

Snapchat Simplifies Design to Drive New User Growth

Background Snapchat recently announced an app redesign, sparking massive news and press coverage. The move is intended to drive user growth, improve user experience and increase engagement. The updates will be simple: separate friend communication from media consumption and personalize…

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Blog

Examining Early Results from the Snapchat Ads API Beta

Background Snapchat launched the biddable ads API beta of its Snap Ads for a limited number of advertisers on Oct. 1. The creation of an API-based buying mechanism means that Snapchat will now allow third party technology partners to build media…

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POV

Snapchat Goes Biddable (And Why You Should Care)

Background On June 13, Snapchat announced via an article in Adweek that it will begin selling a portion of its ad inventory through a new Snapchat Ads API starting in October 2016. These new Snap Ads are taking the place…

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