Category: Twitter

POV

Twitter Releases Algorithmic Timeline Update

Executive Summary Twitter has introduced an option for users to see the best tweets at the top of their timeline, as opposed to a pure reverse-chronological sort. When this feature is enabled, users accessing their account will see anywhere from…

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POV

Twitter Introduces Real-Time Audience Insights

Background Better understanding and connecting with key audiences is a paramount piece in a successful social advertising universe. Twitter recently rolled out a fresh new feature within its advertising dashboard that helps businesses understand who is interacting with their brand….

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Search and Social Integration for the Holidays

POV

Holiday Smarts – Search & Social Integration Opportunities

Background With Black Friday and Cyber Monday fast approaching, smart marketers will be moving beyond the click and the keyword, and will make the customer the focus of their media activation strategies. Real-time, consumer-centric channels like Search and Social play…

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Paid Search Audience Targeting

POV

Who Are These Searchers? Audience Targeting in Paid Search

Background Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content.  However, over the next year or two, Paid Search will experience a sizeable evolution towards…

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