Category: Video

Google Identity Data on YouTube

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Google Identity Data on YouTube

Background With more than 50% of YouTube videos watched on mobile devices, Google recently announced a plan to make fundamental shifts in how advertisers can both target ads as well as understand their performance on YouTube. At the heart of…

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TrueView Joins Adwords

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TrueView Moves to the “Core” AdWords Interface

Background In order to bring more uniformity to their advertising platform, Google has been working on migrating their YouTube TrueView campaigns into the regular AdWords interface. The objective behind this move is to allow advertisers the ability to build and…

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YouTube Expands How It Defines A “View”

Background Five years ago this week, YouTube made a splash when it launched a new video ad format called TrueView Video Ads. TrueView empowered consumers in the advertising equation by giving them the choice to watch or skip a pre-roll…

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