Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More

October 7, 2016

Advertisers can buy Snap Ads – full-screen, sound-on, vertical video ad units – programmatically on the platform. “Advertisers [can now] glean insights and better optimize their campaigns,” said Viji Davis, chief marketing officer at Omnicom’s Resolution Media.

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November 15, 2013
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