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Examining Early Results from the Snapchat Ads API Beta

Background Snapchat launched the biddable ads API beta of its Snap Ads for a limited number of advertisers on Oct. 1. The creation of an API-based buying mechanism means that Snapchat will now allow third party technology partners to build media…

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What Microsoft’s Acquisition of LinkedIn Means for Marketers

Background Microsoft Corp. announced that it has reached a deal to acquire LinkedIn Corp., the professional social-networking company, for $26.2 billion, as it pushes increased product connectivity. The deal, the largest acquisition ever for Microsoft, is expected to close by…

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