snapchat

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Examining Early Results from the Snapchat Ads API Beta

Background Snapchat launched the biddable ads API beta of its Snap Ads for a limited number of advertisers on Oct. 1. The creation of an API-based buying mechanism means that Snapchat will now allow third party technology partners to build media…

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microsoft linkedin

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What Microsoft’s Acquisition of LinkedIn Means for Marketers

Background Microsoft Corp. announced that it has reached a deal to acquire LinkedIn Corp., the professional social-networking company, for $26.2 billion, as it pushes increased product connectivity. The deal, the largest acquisition ever for Microsoft, is expected to close by…

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Facebook Shuts Down FBX

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Facebook Shuts Down Facebook Exchange In Favor of FB Ads API

Executive Summary Facebook has announced that it is shutting down its desktop ad exchange, FBX, on November 1 2016. Advertisers presently using a DSP plus FBX to execute retargeting strategies will need to migrate their campaigns to Facebook’s Dynamic Product…

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Continental Club

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The 2016 Bizarre Bazaar

The last 5 years have witnessed an explosion in the creation, sharing, collection, and analysis of data.  Everything around us is data driven – our homes, our cars, our schools, our hospitals, our offices, and our mobile and wearable devices….

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G is For Google

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Meet Alphabet, Google’s New Parent Company

On August 10, Google announced a new holding company called Alphabet that will separate its wide range of entities extending beyond search and allowing them to operate as independent units. Google Inc. is the largest of these new companies, as…

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Facebook Bidding Updates

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Facebook Bidding Updates July 2015

Executive Summary Facebook announced changes to Cost-Per-Click (CPC) bidding on July 8, 2015. Advertisers using the CPC bid model on Facebook have historically paid for every click on an ad, including likes, comments, shares, clicks to a website and so…

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