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Google Takes Further Steps to Boost “Authoritative” Content

Part of a Series of Changes to Remove “Fake News” or Offensive Search Results   Background With the brand safety concerns surrounding YouTube of late, as well as heightened awareness of misleading or offensive content online, Google has responded with…

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Google Identity Data on YouTube

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Google Identity Data on YouTube

Background With more than 50% of YouTube videos watched on mobile devices, Google recently announced a plan to make fundamental shifts in how advertisers can both target ads as well as understand their performance on YouTube. At the heart of…

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Google Officially Launches Mobile-First Indexing

Background Google published a blog post confirming what many marketers have long anticipated — its primary index will begin prioritizing mobile content when determining relevance. Google has seen more searches performed on mobile devices than on desktop for over a…

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Snapchat Goes Biddable (And Why You Should Care)

Background On June 13, Snapchat announced via an article in Adweek that it will begin selling a portion of its ad inventory through a new Snapchat Ads API starting in October 2016. These new Snap Ads are taking the place…

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The Latest Ecosystem – Search Ads in Apple’s App Store

Overview Apple, an Omnicom Media Group client, recently announced they will be testing ads in their U.S. App Store’s search results. The ads will allow marketers to promote their apps above the “organic,” or unpaid, listings. These app ads will…

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Facebook Plans to Shut Down Facebook Exchange

Background Facebook has announced that it is shutting down its ad exchange, Facebook Exchange (FBX), on November 1, 2016. FBX allows advertisers to leverage cookie-based data through a Demand Side Platform (DSP) to reach their audience on Facebook’s desktop ad…

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Google Performance Summit – Ads & Analytics Keynote

Executive Summary At their recent Performance Summit, Google announced some key updates. Most notably: AdWords and search results redesign: updating this to be a more consistent experience across devices with better performance insights. Maps and local search: providing new ad…

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Adobe’s Annual Summit Recap

Background Adobe hosted its annual summit in Las Vegas at the end of Q1, highlighting new capabilities within its Marketing Cloud and introducing the Adobe Marketing Cloud Device Co-op. At its core, the Adobe Marketing Cloud (AMC) gives enterprises a…

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Inside F8: 10 Things Advertisers Should Know

Facebook’s annual F8 conference took place this week. It focused on Facebook’s mission to connect the world and all the initiatives that are underway to help them to achieve that goal. In his keynote speech, Mark Zuckerberg shared Facebook’s 5-year…

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