Background Facebook launched a new ad-supported TV programming experience “Watch,” establishing premium content or “Shows” through long form and live video. Watch will be available as a tab within the existing platform via mobile, desktop and within TV apps featuring…
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Background Following several years of testing and integration of machine learning algorithms to power media buying, Google announced that they will begin to phase out standalone app promotion campaigns for search, video, and display in favor of their Universal App…
The AI and machine learning powering the interfaces we use, the advertising that we build and optimize, and the way that we measure performance are all setting the foundation for big data to radically alter the ways we work and…
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