Photo: Shareen Pathak (Digiday) & Kris McDermott (Resolution Media) Digiday hosted its annual Media Buying Summit in New Orleans, Louisiana last week where media buyers from agencies of all sizes spent several days deliberating the current state of the…
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Photo by First We Feast Perfect search ads are built much like perfect burgers; they both feature complex layers that if stacked improperly won’t appeal to any consumer. For both search ads and burgers, the consumer experience is highly…
For years, Resolution has helped brands learn from and adapt to Google’s changes to their search results. With hundreds of updates rolled out each year, savvy marketers are keen to observe and quickly reverse-engineer the fluctuations in rankings they’ve come…
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StoryConnect@Omnicom SXSW Report
StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.
Social Trends Report – 1st Edition
From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.
The Search Sandbox
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.
The Future of Search Marketing
Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.