Blog See All

POV

Google Marketing Live 2018 Keynote Takeaways: “Advertising For Everyone”

Background The rapid evolution of technology, such as enhanced machine learning, has empowered advertisers and marketers with a plethora of opportunities to fulfill personal, relevant and frictionless experiences for consumers. Google’s annual Marketing Live conference represented another push toward an…

Read More

POV

Google Consolidates and Rebrands DoubleClick and AdWords Products

Background On June 27, Google announced that it would consolidate and rebrand its entire suite of DoubleClick and AdWords products into three brands: Google Ads, Google Marketing Platform, and Google Ad Manager. This move will retire the DoubleClick and AdWords…

Read More

POV

Facebook Announces IGTV

Executive Summary Facebook recently announced IGTV, a space within Instagram and also a standalone mobile app which will allow users to watch long-form vertical videos. This is the most recent move by Facebook to capitalize on additional placements and formats…

Read More

White Papers See All

StoryConnect@Omnicom SXSW Report

StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.

Get the White Paper

Social Trends Report – 1st Edition

From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.

Get the White Paper

The Search Sandbox

Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.

Get the White Paper

The Future of Search Marketing

Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.

Get the White Paper