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Google Rolls Back Longer Search Result Snippets

In December 2017, Google officially increased the length of search result snippets from around 160 characters to a maximum of 320 characters. Five months later, Google reverted to shorter descriptions as confirmed by Google’s Public Liaison of Search Danny Sullivan…

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5 Areas AI Can Enhance Social Advertising

Some of the most exciting applications of Artificial Intelligence (AI) live in the marketing and advertising arena, and we’ve only hit the tip of the iceberg. Social media, with its wealth of data and proven ad ecosystems, is a perfect…

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8 Hot Topics from F8 2018

Facebook’s annual developer conference, F8, took place in San Jose, California this week. While there were notable mentions of safety and security, Facebook has stayed true to its mission by continuing to move forward with new features and services to…

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StoryConnect@Omnicom SXSW Report

StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.

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Social Trends Report – 1st Edition

From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.

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The Search Sandbox

Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.

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The Future of Search Marketing

Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.

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