Background Following several years of testing and integration of machine learning algorithms to power media buying, Google announced that they will begin to phase out standalone app promotion campaigns for search, video, and display in favor of their Universal App…
Blog See All
The AI and machine learning powering the interfaces we use, the advertising that we build and optimize, and the way that we measure performance are all setting the foundation for big data to radically alter the ways we work and…
It turns out that the customer personalization ideas presented in 2002’s “Minority Report” will not be far from reality in five years. Costumer data, behavior, and derived intent will be not only stored, but utilized by media in the retail…
White Papers See All
StoryConnect@Omnicom SXSW Report
StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.
Social Trends Report – 1st Edition
From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.
The Search Sandbox
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.
The Future of Search Marketing
Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.