Right now, consumers are having micro-moments. Now ask yourself, is your business there for them? Have you mapped out a strategy to meet their needs at these times or will your competition beat you to it? Many marketers talk about…
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Did you catch Amazon’s commercials during the Super Bowl? There were three. At an estimated $5 million per 30-seconds during the big game, two of Amazon’s 10-second spots featured Echo and Alexa. Their final spot featured a bag of Doritos…
Superbowl LI is upon us! Whether you watch it for the cheating game, or for the ads, it’s sure to be a crowd pleaser. I’ve asked a few folks to share their predictions for what we might expect to see…
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StoryConnect@Omnicom SXSW Report
StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.
Social Trends Report – 1st Edition
From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.
The Search Sandbox
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.
The Future of Search Marketing
Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.