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Examining Early Results from the Snapchat Ads API Beta

Background Snapchat launched the biddable ads API beta of its Snap Ads for a limited number of advertisers on Oct. 1. The creation of an API-based buying mechanism means that Snapchat will now allow third party technology partners to build media…

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Google Mobile-first Indexing

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Google Officially Launches Mobile-First Indexing

Background Google published a blog post confirming what many marketers have long anticipated — its primary index will begin prioritizing mobile content when determining relevance. Google has seen more searches performed on mobile devices than on desktop for over a…

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StoryConnect@Omnicom SXSW Report

StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.

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Social Trends Report – 1st Edition

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The Search Sandbox

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The Future of Search Marketing

Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.

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