POV

POV: Syncing eCommerce and Product Search to the Customer Journey

Background A recent report showed that 56% of consumers begin with Amazon when searching for products online and in a survey Kenshoo found nearly the same percentage. Several studies show Amazon’s growing influence on search behavior not only for highly-transactional…

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POV

Google Phases Out AdWords App-Install Campaigns in Favor of Universal App Campaigns

Background Following several years of testing and integration of machine learning algorithms to power media buying, Google announced that they will begin to phase out standalone app promotion campaigns for search, video, and display in favor of their Universal App…

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Blog

Google Marketing Next Takeaways: Moving Towards an AI-First World

The AI and machine learning powering the interfaces we use, the advertising that we build and optimize, and the way that we measure performance are all setting the foundation for big data to radically alter the ways we work and…

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Blog

Four Insightful Predictions for the Future of Retail (and Where Media Fits In)

It turns out that the customer personalization ideas presented in 2002’s “Minority Report” will not be far from reality in five years. Costumer data, behavior, and derived intent will be not only stored, but utilized by media in the retail…

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