Blog

Google Marketing Next Takeaways: Moving Towards an AI-First World

The AI and machine learning powering the interfaces we use, the advertising that we build and optimize, and the way that we measure performance are all setting the foundation for big data to radically alter the ways we work and…

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Blog

Four Insightful Predictions for the Future of Retail (and Where Media Fits In)

It turns out that the customer personalization ideas presented in 2002’s “Minority Report” will not be far from reality in five years. Costumer data, behavior, and derived intent will be not only stored, but utilized by media in the retail…

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How AI is Changing Brand Marketing (and How Marketers Can Be Proactive About It)

Disruption is Coming Here Here’s the plain truth, advertising as we know it is getting turned on its head. For the past century, a fundamental component of brand marketing was to take a product and wrap emotions around it.  You’ll…

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POV

Google Takes Further Steps to Boost “Authoritative” Content

Part of a Series of Changes to Remove “Fake News” or Offensive Search Results   Background With the brand safety concerns surrounding YouTube of late, as well as heightened awareness of misleading or offensive content online, Google has responded with…

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Blog

Behind the Scenes: An Inside Look Into Ads in Instagram Stories

Overview At the end of January, Facebook chose select advertisers to participate in a beta offering for Ads in Instagram Stories bought on the reach objective. Ads in Instagram Stories dynamically appear between user stories, much like Snap Ads on…

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Blog

Resolution Innovation Corner: Will AI Replace Humans in Marketing and Advertising?

Marketing today is both art and science — an exercise in both human creativity and technological advancements — but some feel artificial intelligence and machines could take over the marketing discipline. What do you think? Could this happen soon? Should marketers be…

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