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Behind the Scenes: An Inside Look Into Ads in Instagram Stories

Overview At the end of January, Facebook chose select advertisers to participate in a beta offering for Ads in Instagram Stories bought on the reach objective. Ads in Instagram Stories dynamically appear between user stories, much like Snap Ads on…

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Resolution Innovation Corner: Will AI Replace Humans in Marketing and Advertising?

Marketing today is both art and science — an exercise in both human creativity and technological advancements — but some feel artificial intelligence and machines could take over the marketing discipline. What do you think? Could this happen soon? Should marketers be…

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