Amazon Echo

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Resolution Innovation Corner: Alexa Drives Amazon to Create 100,000 New Jobs to Meet Demand

Alexa. Remember that name. She’s about to change everything. Who’s that Girl? On the heels of the Consumer Electronics Show (CES) in Las Vegas, Amazon has quietly positioned itself to become even more central to our lives. They are staffing…

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Facebook In Store Tracking

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A New Dawn for Retail Measurement – Facebook’s New Offline Conversions API and Store Visit Tracking

Executive Summary On June 14, Facebook announced two new measurement products aimed at helping retailers understand the true value of their Facebook ads: the Offline Conversions API and Store Visit Tracking. These new ad products are not only exciting in…

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