Ultimate. Precision. Targeting.
Pay-Per-Click Advertising (PPC) delivers unparalleled targeting capabilities, flexibility and speed, in driving your traffic, orders and revenue. PPC delivers, because it connects your brand with those seeking your solutions precisely at the time they seek it. And you maintain full control of your messaging throughout the process.
Resolution Media is one of the world’s largest PPC search advertising spenders, investing hundreds of millions annually on behalf of our clients to drive profitable PPC traffic from search engines and media providers. Search is at the core of our founding as a company, and it plays a critical role in everything we do.
Our approach to PPC is rooted in our deep experience and expertise in this marketing discipline:
With a foundation rooted in Behavioral Analysis, Resolution leverages deep customer insights to understand your targeted audience segments at a level that drives connection, engagement and action. The bottom line is that we help you understand your customers more deeply than ever before. Learn more about ClearTarget™, our behavioral analysis methodology.
Covering the Entire Funnel
From the broad upper funnel that encompasses market awareness and reach, to the lower funnel encompassing branded terms and conversions, Resolution manages extensive PPC campaigns aligned to your targeted audience segments.
To us, PPC campaigns involve continuous testing, of keywords, bidding strategy, messaging, landing pages and more. Our best-in-class RM3 Search Reporting Technology provides real-time data for our team to continuously improve our PPC campaigns. RM3 also integrates PPC data with SEO reporting for faster analysis and optimization.
Our PPC services include:
- Customer Insights
- Competitive Analysis
- Bid Optimization
- Keyword Research
- Ad Creative Testing
- Landing Page Testing
- Analytics & Analysis