Social Trends Report

1st Edition

Learn the Latest Social Advertising Trends

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From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.

Resolution Media manages millions of dollars of social media ad spend for clients annually. To better understand directional trends impacting social advertising campaigns, Resolution examined four quarters of 2013 performance data from the social advertising campaigns of more than 20 clients.

This aggregate analysis of more than $37 million in 2013 social media ad spend included campaigns running on Facebook and Twitter employing a range of ad types. The dataset included social advertising campaigns for companies in the following sectors: business and consumer services, consumer packaged goods, financial services, media, retail, technology, and tourism and hospitality.

Key Observations

  • Advertisers invested 127 percent more in Facebook than Twitter in 2013.
  • Many industry sectors substantially increased their Twitter investment over the course of 2013.
  • Impressions and, to a lesser extent, clicks cost significantly more on Twitter.
  • Facebook has extensive reach and Twitter consistently delivers a higher click-through rate (CTR).