Utilize More Meaningful Measurement
Social media has quickly become one of the preferred channels for brand and consumer interaction. The levels of engagement inherent within social media are unprecedented. When done right, social media can foster meaningful relationships between brands and consumers in ways that were never before possible.
However, since social media and, particularly, Facebook advertising, are relatively new phenomena, there are no hard-and-fast methods to guarantee success. Facebook, for example, continues to create innovative new ad formats. With new ad formats come new data points. With new data points come new insights. And with new insights come new key performance indicators (KPIs) that you need to be using in order to maximize your marketing results.
Introducing “Exposure Rate”
The white paper “Metrics That Matter – Introducing Exposure Rate, a New Facebook Advertising KPI,“ co-authored by Resolution Media and Kenshoo Social, introduces a new Key Performance Indicator (KPI) to help marketers better understandthe quality of ad exposure in relation to brand engagement and the impact on measurable business results. The research covered in this white paper focuses on interaction with Facebook Marketplace Ads across various ad types and targeting criteria, examining the relationships among paid, earned and owned media.
Read the White Paper & Get an Edge
“Metrics That Matter – Introducing Exposure Rate, a New Facebook Advertising KPI“ provides you with a roadmap for optimizing your Facebook marketing in alignment with your audience’s social media engagement.
This white paper is the first in a series from digital marketing leaders Resolution Media, an Omnicom Media Group Company, and Kenshoo Social, looking at global trends in social media and identifying actionable insights and metrics for brand advertisers. Download this white paper today to uncover the findings that will help you get more out of your Facebook marketing efforts.