Category: Conversion

POV

A shift towards “profit-driving” marketing

As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…

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Blog

Are You Getting The Most Out Of Your Paid Search Campaigns?

Websites are one of the most important assets for any business’s brand experience, and one of the easiest ways to engage with consumers. If you’re employing digital marketing strategies to drive traffic to your website, you would probably agree with…

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A shift towards “profit-driving” marketing

POV

A shift towards “profit-driving” marketing

As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…

Read More
Doubleclick

POV

Are you tracking cross device conversions?

DoubleClick announce more advancements Background Around 2 years ago, Google launched “estimated cross-device conversion” measurement in AdWords which was intended to show when a user engages with an ad on one device but completes a conversion on another. Recently it…

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