Category: Google

Google - Site Quality

POV

Is your overall site high quality?

Google acknowledges they do not decide ranking  on a page-by-page basis In late September, Google John Mueller, Webmaster Trends Analyst at Google, revealed that Google’s quality algorithms work site-wide and not just on the page by page basis. He went…

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Search Trends

POV

Search Trends: What Are They Saying About Malcolm Turnbull?

Twenty four hours is a long time in politics, especially in if you are Malcolm Turnbull or Tony Abbott. With the news breaking on Monday night that there would be another Prime Minister in less than three years, what do people really want…

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YouTube Trueview

POV

TrueView Moves to the “Core” AdWords Interface

Background In order to bring more uniformity to their advertising platform, Google has been working on migrating their YouTube TrueView campaigns into the regular AdWords interface. The objective behind this move is to allow advertisers the ability to build and…

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Doubleclick

POV

Are you tracking cross device conversions?

DoubleClick announce more advancements Background Around 2 years ago, Google launched “estimated cross-device conversion” measurement in AdWords which was intended to show when a user engages with an ad on one device but completes a conversion on another. Recently it…

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Micro Moments - Google

POV

Are “Micro-moments” the new ZMOT?

Background While in a store, 82% of smartphone users now turn to their phone to influence a purchase decision. Shopping has become a 24/7 business because the ‘buy’ option is always live. The store is always open. Brands must take…

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