Category: Performance Display

POV

A shift towards “profit-driving” marketing

As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…

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A shift towards “profit-driving” marketing

POV

A shift towards “profit-driving” marketing

As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…

Read More