Category: Performance

Doubleclick

POV

Are you tracking cross device conversions?

DoubleClick announce more advancements Background Around 2 years ago, Google launched “estimated cross-device conversion” measurement in AdWords which was intended to show when a user engages with an ad on one device but completes a conversion on another. Recently it…

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Pinterest Full Funnel Solutions

POV

What You Need To Know About Pinterest Full Funnel Solutions

Background Recently, Pinterest announced their new suite of ad solutions, which map client’s business goals to the steps Pinners take to plan their futures. With this launch, more targeting, richer ad units and biddable buying models will be released for…

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POV

TAP Into Audiences On Twitter

TAP – Twitter Audience Platform Now Available Globally You can now scale your Promoted Tweet and Promoted Video campaigns to connect with an audience of 5.5 million in Australia on Twitter and in mobile apps. The latest solution from Twitter…

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