Category: PPC

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Are You Getting The Most Out Of Your Paid Search Campaigns?

Websites are one of the most important assets for any business’s brand experience, and one of the easiest ways to engage with consumers. If you’re employing digital marketing strategies to drive traffic to your website, you would probably agree with…

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YouTube Trueview

POV

TrueView Moves to the “Core” AdWords Interface

Background In order to bring more uniformity to their advertising platform, Google has been working on migrating their YouTube TrueView campaigns into the regular AdWords interface. The objective behind this move is to allow advertisers the ability to build and…

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Micro Moments - Google

POV

Are “Micro-moments” the new ZMOT?

Background While in a store, 82% of smartphone users now turn to their phone to influence a purchase decision. Shopping has become a 24/7 business because the ‘buy’ option is always live. The store is always open. Brands must take…

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Purchases On Google

POV

Introducing “Purchases on Google”

Background Google officially announced the launch of Purchases on Google, which is the eagerly-anticipated release of what has been called the “buy button” within Shopping ads. Purchases on Google is simply Google hosting – with the intent of streamlining –…

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