Category: SEO

POV

What Google’s New RankBrain Means for SEO

Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…

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Google - Panda Update

POV

Google Rolls Out Latest Refresh to Panda Algorithm Update

Background During the third week of July, Google confirmed that they were rolling out the 30th Panda refresh, which has been dubbed Panda 4.2. This particular update comes nearly 10 months after the last refresh to Panda which was due…

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Local Search

POV

Why You Can No Longer Avoid Your Local Search

Location based searches have had an exponential rise over the last 4 years and the trend hasn’t slowed down. What Google says: 34X increase in “near me” type searches since 2011 and this has [1] and nearly doubled since last year. Mobile…

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