Category: Social

POV

Who is your audience?

Data, data, data. As media buyers, we continue to hear about data and how we should be using it. We have seen the industry develop from simple page tags to complex analytics integrations and more. However, a lot of these…

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POV

Emojis, should brands get involved?

You aren’t still using LOL in your text messages are you? OMG you are behind the times!   Hang on, who uses OMG either!!     We have been shortening words and using acronyms in digital media for years. Small screens…

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POV

A shift towards “profit-driving” marketing

As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…

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A shift towards “profit-driving” marketing

POV

A shift towards “profit-driving” marketing

As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…

Read More
Pinterest Full Funnel Solutions

POV

What You Need To Know About Pinterest Full Funnel Solutions

Background Recently, Pinterest announced their new suite of ad solutions, which map client’s business goals to the steps Pinners take to plan their futures. With this launch, more targeting, richer ad units and biddable buying models will be released for…

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POV

TAP Into Audiences On Twitter

TAP – Twitter Audience Platform Now Available Globally You can now scale your Promoted Tweet and Promoted Video campaigns to connect with an audience of 5.5 million in Australia on Twitter and in mobile apps. The latest solution from Twitter…

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Twitter - Audience Insights

POV

Twitter Introduces Real-Time Audience Insights

Background Better understanding and connecting with key audiences is a paramount piece in a successful social advertising universe. Twitter recently rolled out a fresh new feature within its advertising dashboard that helps businesses understand who is interacting with their brand….

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