Category: Twitter

POV

Who is your audience?

Data, data, data. As media buyers, we continue to hear about data and how we should be using it. We have seen the industry develop from simple page tags to complex analytics integrations and more. However, a lot of these…

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POV

TAP Into Audiences On Twitter

TAP – Twitter Audience Platform Now Available Globally You can now scale your Promoted Tweet and Promoted Video campaigns to connect with an audience of 5.5 million in Australia on Twitter and in mobile apps. The latest solution from Twitter…

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Twitter - Audience Insights

POV

Twitter Introduces Real-Time Audience Insights

Background Better understanding and connecting with key audiences is a paramount piece in a successful social advertising universe. Twitter recently rolled out a fresh new feature within its advertising dashboard that helps businesses understand who is interacting with their brand….

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